Ahrefs Pricing Plans Ahrefs is one of the most recommended SEO tools available today and has been popular since its inception in 2010. It offers various paid plans that cater to small businesses and large enterprises alike, providing a range of functionalities that help with keyword management, website auditing, and tracking your rankings. To determine which Ahrefs plan fits into your budget, it’s essential to learn more about its costs.With features like keyword research, competitor analysis, and backlink tracking, Ahrefs can significantly enhance your website’s SEO performance. Its Site Explorer feature is particularly useful as it allows you to analyze your website’s backlinks and identify link-building opportunities.
The Content Explorer feature can help you find topics that resonate with your audience, enabling you to create content that drives traffic to your site. Moreover, the Keyword Explorer feature enables you to discover new keywords and assess their difficulty level to optimize your content for search engines.Overall, Ahrefs is a comprehensive SEO tool that can help you improve your website’s visibility on the internet by analyzing data-driven insights and making informed decisions about your online marketing strategy. With such powerful features at hand, Ahrefs can be a game-changer for businesses trying to gain an edge over their competitors in the ever-evolving digital landscape.
What Is Ahrefs?
Ahrefs is a one-stop-shop for businesses that want to improve their website traffic. Its comprehensive SEO tool continuously crawls and analyzes over 8 billion pages daily, focusing on keywords, external and internal backlinks, and other necessary SEO data points to provide statistics on page rankings. Apart from SERP rankings, Ahrefs offers a range of features like site audits, keyword research, content analysis, and competitor analysis tools that help identify areas for improvement and enhance organic traffic.The user interface of Ahrefs is user-friendly, making it easy to navigate through all the available features. Regular updates keep the tool up-to-date with the latest trends and changes in SEO algorithms. It is considered one of the top SEO tools available due to its accuracy in providing data and insights for improving website ranking. With Ahrefs by your side, you can be confident about your SEO strategy’s effectiveness.
Ahrefs Plans and Pricing
Ahrefs provides four pricing options that can be paid monthly or annually with a 2-month free discount if you opt for the yearly plan. Selecting the appropriate plan for your company should be based on the features required and your budget. Ahrefs’ standard pricing tiers are Lite, Standard, Advanced, and Agency, each offering different features such as keyword research, competitor analysis, backlink analysis, and more. The Lite plan is best suited for small businesses or individuals with a limited budget, while the Agency plan caters to larger organizations with more extensive marketing requirements.
Apart from the pricing tiers, Ahrefs also offers a credit system. Whenever you generate a new report using tools like Site Explorer, Keywords Explorer, Content Explorer, and Web Explorer, it utilizes one credit. The plans provide between 500 to 750 credits per user every month. If you exhaust your monthly credits, you can add 500 shared credits for $35 irrespective of the plan. If your business requires multiple reports every month, keep this in mind while planning your budget. It is essential to note that the credit system allows for flexibility and may be more cost-effective than opting for a higher-priced plan if you don’t require all the features offered in those plans.
Lite ($99 per month)
Best for: Small businesses just starting with SEO that don’t need every bell and whistle.
| Key Features | What’s Missing? |
|---|---|
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Site Audit
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Fresh SERP updates
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Site Explorer
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Broken links and backlinks tracking
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Keywords Explorer
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Site portfolios
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The Lite plan from Ahrefs provides all the necessary tools to kickstart your SEO projects, such as a powerful Keywords Explorer for discovering successful keywords related to main topics or AI recommendations. Additionally, it includes a Site Audit feature that can automatically analyze your website for SEO problems, saving you time on manual investigation.
The Site Explorer is a standout feature of this tool as it enables you to analyze a competitor’s backlinks and keyword rankings to understand their successful strategies. This feature can be incredibly valuable for small businesses looking to compete with larger players in the SEO game. Additionally, the SERP comparison feature provides insight into how your website ranks against competitors in search engine results pages. Another useful tool is alerts for changes in keyword ranking, which helps you stay on top of any fluctuations that may affect your website’s visibility. Finally, the ability to export data to Sheets makes it easy to analyze and share your findings with others on your team. Overall, this tool can be a powerful asset for any small business looking to improve their SEO strategy and increase online visibility.
Standard ($199 per month)
Best for: Freelance search engine optimizers and marketing consultants who want to deliver big for their clients.
| Key Features | What’s Missing? |
|---|---|
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Content Explorer
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No HTTP authentication crawling
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Batch analysis
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Looker Studio integration
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Web mention alerts
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Web Explorer
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The Standard plan is an upgraded version of the Lite plan for those who require more SEO insights. It includes all the features of the Lite plan and also comes with a Content Explorer that helps you discover content ideas and link building opportunities. One unique aspect of this feature is that it allows you to sort results by both SEO and social metrics, making it easy to find highly engaging content that also has strong search engine optimization potential. Overall, this tool can be incredibly useful for marketers or businesses looking to improve their online visibility and enhance their SEO strategy.
The enhanced plan offers various improvements, such as a batch analysis function for extracting data from up to 200 URLs at the same time, saving time compared to individual checks. Additionally, web mention alerts notify you about discussions related to your company or competitors, which can be valuable for managing your brand’s reputation and identifying areas for improvement. Monitoring web mentions allows for prompt and efficient responses to negative feedback and leveraging positive comments. Overall, these features make the upgraded plan an ideal option for businesses aiming to streamline their digital marketing and maintain a competitive edge.
Advanced ($399 per month)
Best for: In-house marketing teams that need robust data to put their company ahead in SERPs.
| Key Features | What’s Missing? |
|---|---|
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Looker Studio
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Unlimited historical data
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Web Explorer
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Invoicing capabilities
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AI Content Grader
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Audit log
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The Advanced plan extends the Standard plan by offering additional site audit features, such as the capability to crawl staging and restricted websites that are secured by HTTP authentication. This allows you to detect important SEO errors before launching a site, which is vital for businesses that frequently introduce new sites to market their services and products.
The upgraded Ahrefs version integrates smoothly with Looker Studio dashboards, allowing you to incorporate the latest keyword, backlink, and technical SEO data into your reports. Additionally, it includes the Web Explorer feature, providing advanced insights into Ahrefs’ yep.com search engine.
Enterprise ($999 per month)
Best for: Agencies and enterprises that handle multiple big-name clients.
| Key Features | What’s Missing? |
|---|---|
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API capabilities
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Unlimited API units
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Directory listing
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Unlimited keyword lists
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5 million crawl credits
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Predefined user and credit limits
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The Enterprise plan offered by Ahrefs is tailored to fit individual needs, allowing users to select the number of credits and users they require each month. With this plan, you gain access to unlimited historical data, which enables you to track a website’s performance over time and assess its progress. This feature is particularly useful for businesses that want to determine how their website has evolved or identify areas in which they need to improve. Whether you are looking for an SEO tool to enhance your marketing strategy or seeking insights into your competitors’ websites, the Ahrefs Enterprise plan is a valuable option to consider.
The Ahrefs API is perhaps the most crucial aspect of this plan. It enables you to retrieve backlinks and ranking information from Site Explorer and keywords from Keywords Explorer, giving you the ability to incorporate this data into other software or your personalized reports.
Which Plan Should You Choose?
The Lite plan should meet the needs of most small businesses, providing all the necessary tools to gather data and improve your website’s ranking on SERPs. The price is reasonable, especially if you opt out of extra add-ons. However, if you require additional Site Explorer features and batch page analysis, upgrading to the Standard plan could be beneficial.
The Advanced or Enterprise plans may not be the best fit for small businesses, but they could be suitable for larger businesses with a substantial portfolio of sites and a dedicated marketing team that would make full use of the advanced features offered by these plans.
Ahrefs Discounts
Ahrefs does not provide occasional discounts or sales, so you cannot avail of special Cyber Monday deals or receive discounts for nonprofit organizations. Currently, the only ways to save money with Ahrefs are by paying annually or utilizing its free tool.
Annual Payment Gets You Two Months Free: Paying for Ahrefs annually is the most cost-effective method, as it includes a two-month discount. Below is the pricing structure for each plan under this offer:
- Lite: $83 per month ($990 per year)
- Standard: $166 per month ($1,990 per year)
- Advanced: $333 per month ($3,990 per year)
- Enterprise: $833 per month ($9,990 per year)
If you anticipate requiring additional monthly credits, you can save money by opting to pay for them annually. For instance, adding 500 extra credits each month for $350 per year is more affordable than the monthly cost of $420.
Try Ahrefs Webmaster Tools for Free
If you are interested in trying out SEO, you have the option to utilize Ahrefs Webmaster Tools at no cost. This tool allows you to search for over 140 typical SEO problems, review your website’s backlink information, and monitor the keywords that drive traffic to your site. While this may suffice for numerous small businesses, you can upgrade to a comprehensive plan at any time if you require additional features.
Ahrefs Cost vs. Competitors
Ahrefs faces competition in the SEO industry, with other providers such as Semrush and Moz Pro offering comparable tools for optimizing websites. If these options don’t align with your objectives, there are additional alternatives to Ahrefs that we have compiled.
| Ahrefs | Semrush | Moz Pro | |
|---|---|---|---|
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Price per Month
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Starts at $99
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Starts at $129.95
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Starts at $99
|
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Number of Tracked Keywords
|
750
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500
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500
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Monthly Page Crawls
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100,000
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100,000
|
400,000
|
Bottom Line
Ahrefs is a powerful SEO tool, and although it may seem costly, its pricing is comparable to other high-quality SEO services. SEO is not inexpensive, but it offers a substantial return on investment. Ahrefs provides the necessary tools to boost your landing pages to the top position on SERPs.
Frequently Asked Questions of Ahrefs Pricing Plans in 2024
Can I use Ahrefs for free?
Ahrefs premium tools, like Keyword Explorer or Site Explorer, require payment for use. On the other hand, Ahrefs Webmaster Tools can be utilized for free on websites where you can prove ownership. This tool scans your website for performance issues, technical problems, and SEO errors.
What is the difference between Ahrefs and Semrush?
Ahrefs and Semrush are two closely comparable SEO tools. In general, Ahrefs excels in keyword research and rank tracking, whereas Semrush is stronger in backlink analysis and competitor analysis. On the whole, both can be excellent options for small businesses.
Does Ahrefs have a free trial?
Ahrefs does not provide a free trial and does not give refunds unless the subscription has not been used at all, which means there is no money-back guarantee if the service is not satisfactory to you.
